I better explain...
I have always focused on making my handmade gifs and chocolate truffles, paying attention to detail and thinking that the fact they are well made will be the selling point. And yes, of course, that was true, but I have often underestimated the importance of displaying my work in the best possible way. I have recently red somewhere, that successful sellers spend as much time on their display as on making their products. That can't be right, can it ?! Well, with my 'business development manager' hat on, yes, they are probably right. So, I decided to look at the my stall, take a step back and see whether I can improve on what I have.
My craft stall display has evolved through the years and I always tried to come up with something new and different. It started as a table covered with a cloth (all the way to the floor - no, I did not commit that sin...) with few baskets raised by boxes. Hm, how imaginative - I hear you say (and I agree !).
Over the years I started to 'add hight' as most customers will focus more on what is at their eye level and can spot your stall easily across the room. I adapted a garden plant trellis and for an another few years displayed my fabric decorations that way. I then realised, that by having a see-through trellis customer's eyes were not necessarily drawn to my products, but to the gaps and what was behind. So, out came the white cloth and covered the trellis to give my gifts better background.
This did not look too bad, but then the rest of the stall was 'natural' and mainly brown. This ment that most of my lovely products (which are all natural, calm and floral colours) were merging into the background of the stall ! And, of course, the white cloth did not stay white for very long.
So, last year I took the decision to completely revamp the stall and by adding wooden planks there and a bit of paint somewhere else I came up with this:
Oh, another thing: I am always really worried, that by not putting something on display, I will loose a sale, as that particular item might be just the thing somebody is looking for. This means, that I end up with most of my stuff on table ! So, my next challenge is to try restrain myself from putting everything on display and make most of what I have and arrange it attractively.
Most of the time, I only have smaller version of my stall with me (car space issue, but that's another story...), so this is how it looks before:
...and after !